Experience

SENIOR DIRECTOR, SOCIAL MEDIA & TALENT BRAND MARKETING
Comcast  /  2015 – Present / NYC
Promoted from Senior Manager to Director in 2017
Promoted from Director to Senior Director in 2021

  • Driving brand awareness and audience engagement as head of social media and talent brand marketing for all brands under the Comcast Advertising division
  • Launched the company’s talent brand marketing strategy in 2021 to elevate the company’s employer reputation, achieving measurable impact on applications and candidate diversity KPIs
  • Organically earning double-digit YOY growth across our suite of brand channels
  • Collaborating across brands to create and curate short-form, long-form and video content for LinkedIn, Twitter, Instagram and Facebook
  • Collaborating with subject matter experts across all companies to write, design, and curate short-form, long-form, and video marketing and culture content for LinkedIn, Twitter, Facebook and Instagram
  • Leading an award-winning employee social advocacy program that earns $2M+ in earned media value (EMV) per year
  • Spearheading a culture content series amplifying the company’s commitments to DE&I that earned 100K organic engagements at a rate +35% over average content engagement
  • Tracking social KPIs to fuel content strategies; monitoring brand mentions and industry trends using social listening tools
  • Developed an internal training series on personal branding, social media skills, and social selling best practices
  • Managing an amazing team of cross-functional managers, helping them grow their careers and develop leadership skills. Mentoring new peers on partner teams
  • Graduated from Comcast’s prestigious Women in Leadership program in June 2022
  • Accepted into She Runs It mentorship program in April 2022

SOCIAL MEDIA STRATEGIST [VOLUNTEER]
Wall-of-Us / 2016 – 2021

  • As one of three founding members, launched the social strategy for Wall-of-Us, a political action group aimed at inspiring Americans to be more involved in the political process at both the local and national level, collaborating with founders based at the University of California, Berkeley
  • Created multiplatform content (videos, graphics, curated articles) used to inspire subscribers to make their voices heard
  • Built a Facebook community that organically gained 25K followers within 3 months of program launch
  • Advised founders on growth tactics and cross-channel digital advertising opportunities

SENIOR SOCIAL MEDIA MARKETING MANAGER
LivePerson (NASDAQ: LPSN)  / 2011 – 2015 / NYC

  • As the company’s first social media marketer, launched and executed their foundational social media strategy and collaborated with global cross-functional teams
  • Identified targeted audience personas and defined a strategy to best engage with them
  • Launched employee social advocacy program that increased social reach by 10 million
  • Increased social engagement between the brand and target audience by 135% in 2014
  • Collaborated with the lead generation team to maximize impact by pairing campaigns with social media engagement strategies
  • Architected a way to surprise and delight key decision makers by learning about their hobbies and passions through social listening tactics
  • Creator and editor of the company’s blog, wrote content for executives that generated the website’s most engaged organic traffic

*Recognized in February 2014 for achievements in social media management

DIRECTOR CLIENT SERVICES & ONLINE MARKETING
New York Guest (aka American Guest) / 2007 – 2011 / NYC

  • Developed the company’s digital marketing strategy using social media, blogging, email marketing and web marketing
  • As social media platforms emerged and business features launched, was an early adopter for social media marketing on Facebook, Twitter and Tumblr
  •  Grew our social media community organically at an average rate of 500 followers per week through creative digital content and blogs
  • Achieved Twitter influencer status with travel aficionados resulting from hosting weekly Twitter chats and partnering with other industry influencers
  • Re-launched the company’s website: sourced and contracted vendors, designed sitemap and creative content, wrote site copy, managed site traffic
  • Optimized digital content for search engine rankings and executed paid search ads
  • Oversaw a team of sales, account and customer service managers