Experience

SOCIAL MEDIA & CULTURE MARKETING DIRECTOR
Comcast Advertising  / May 2015 – Present / NYC
Promoted from Senior Manager to Director in January 2017

  • Leading the social media narrative and strategy across Comcast Advertising brands (FreeWheel + Effectv)
  • Collaborating with subject matter experts across all companies to write, design, and curate short-form, long-form, and video marketing and culture content for LinkedIn, Twitter, Facebook and Instagram
  • Expanding brand awareness with triple-digit growth in followers and engagement across our social spectrum
  • Launched an award winning employee social advocacy program in January 2016 that has dramatically elevated brand reach and reputation, and helped us create a broad team of industry thought leaders at our company
  • Live tweeting and providing on-site social media support at key industry events
  • Tracking social KPIs to fuel content strategies; monitoring brand mentions and industry trends using social listening tools
  • Helping peers and leaders understand and improve their digital reputations through custom trainings on profile optimization and social-selling best practices
  • Accepted into Comcast’s prestigious Women in Leadership program in January 2020
  • Serving as a leader on the Brand Marketing team, coaching and mentoring direct reports and other peers
  • Launched an initiative in January 2021 to amplify the company’s commitments to DE&I through a variety of content and campaign projects

SOCIAL MEDIA STRATEGIST
Wall-of-Us / November 2016 – November 2020 (Founding Member and Volunteer)

  • Launched the social strategy for Wall-of-Us, a political action group aimed at inspiring Americans to be more involved in the political process at both the local and federal level, collaborating with founders based at University of California, Berkeley
  • Created multiplatform content (videos, graphics, curated articles) used to inspire subscribers to make their voices heard
  • Managed Facebook community that organically gained 25K followers within 3 months of program launch
  • Advised founders on growth tactics and cross-channel digital advertising opportunities

SENIOR SOCIAL MEDIA MARKETING MANAGER
LivePerson (NASDAQ: LPSN)  / 2011 – 2015 / NYC

  • Defined and executed the company’s social strategy which contributed to a 40% YOY increase in digital brand mentions
  • Grew the company’s Facebook following by over 1000%, Twitter following by over 500%
  • Launched employee social advocacy program that increased social reach by 10 million
  • Increased social engagement between the brand and target audience by 135% in 2014
  • Collaborated closely with the lead generation team to maximize impact by pairing campaigns with social media engagement strategies
  • Creator and editor of the company’s blog, The Connected Customer, generating the website’s most engaged organic traffic
  • Served as the internal SME on social, led global trainings in the on social marketing and social selling best practices

*Awarded in February 2014 for achievements in social media management

DIRECTOR CLIENT SERVICES & ONLINE MARKETING
New York Guest / 2007 – 2011 / NYC

  • Developed the company’s digital marketing strategy using social media, blogging, email marketing and web marketing
  • Established the company’s Facebook audience and grew the community organically at a rate of 300 fans per week
  • Cultivated an active audience on Twitter by hosting weekly twitter chats, connecting with industry influencers and engaging users with value-driven content
  • Re-launched the company website: sourced and contracted vendor partnerships, designed creative assets and wrote copy
  • Designed campaigns for web, social and email marketing to generate leads
  • Hired, trained and managed a team of call-center employees responsible for phone sales