Publications

Wrapping Your Brain Around Social Media Strategy
10 Steps to launching a social media strategy

Humor and Social Media: A Cautionary Tale
A look at brands’ use of humor in their social media strategy

Big Change for Twitter: You Can Now Direct Message Anyone
How will Twitter’s new DM rules impact tweeters?

10 Brand Creating Emotional Connections with Customers
Brands who understand the value of creating emotional connections with their audience.

Four Ways to Win the Battle for Consumers on Social Media
Four strategies brands can deploy to rise above the competition

Recipe for Twitter Success: The Three Tweet Per Day Diet
A resource for those getting started on twitter on how to engage and gain a following quickly.

Prevent, Identify and Engage Unhappy Customers on Social
Way for brand managers to eliminate and manage customer service inquiries on social media channels.

Twitter and Events 101: Three Ways Twitter is Critical for Conference Attendees
A guide for event attendees on how to tap into twitter to get the most out of their event presence.

Other writing samples, including topics I have ghost-written for company executives: 

Getting to Know FreeWheel’s New CTO, Yuling Ma
Empowering Our Power-Users
Three Takeaways from Cannes Lions 2019
Helping the TV Industry Fight Back
Over-The-Top Devices: Where we Are and Where We are Headed
Embracing the Future: Heads of Sports Networks Discuss the Changing Landscape of Sports Television
Values in Action: How We’re Giving Back in 2017
Women’s History Month: Continuing the Conversation
Five Themes of the FreeWheel VMR: Q4 and Year-End Insights: 2016
Women’s History Month: Conversations with the Women of FreeWheel
A Look Ahead in 2017 for the FreeWheel Council for Premium Video
Celebrating FreeWheel Tech Talent During National Engineers Week [Infographic] — Note: I also designed the infographic in this post
FreeWheel Hackathon 2016: Unleashing the Beasts of Innovation
Milestones in VMR History